On the stump for 2016 with Corporate Jesus
A tried-and-true advertising concept is a technique called myth analysis. In it, the marketer establishes a narrative that has nothing to do with the product, but which sticks in the minds of consumers. It applies to beer and beach volleyball, GEICO and geckos, Budweiser and Clydesdales, AFLAC and a duck. It applies as well to…
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